As the Director of Marketing at Peer Power, I’m proud of our tremendous growth over the years. I’ve been given ample creative freedom to think outside the box and drive innovative campaigns…though somehow, I ended up back in a (boodle) box!
At a marketing event, I first learned about BoodleAI (BoodleBox) and knew that AI would be a critical tool for any modern organization. If we failed to embrace it, we risked being left behind. Peer Power empowered me to explore AI early on, even though my knowledge was limited at the time – as was most people’s.
I’m thrilled to share that BoodleAI has been instrumental in boosting our fundraising efforts through data-driven targeting and messaging optimization. But it goes far beyond that – their platform now helps our entire team with programming, administration, marketing, and more. The efficiency gains have been invaluable.
Please take a look at this case study of how I implemented AI into my work for Peer Power.